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Figr

AI product design agent that learns your product to create UX flows and Figma-ready designs

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Figr is an AI design agent that understands your product context—screens, flows, docs, and design system—to create UX flows, catch edge cases, and generate

The story so far

Screenshot of the Figr homepage
Homepage of Figr

Figr is an AI product design agent built for teams working on existing products. Unlike generic AI design tools that jump from prompt to mockup, Figr learns your product first by analyzing screens, flows, documents, analytics, design systems, and product decisions. It then helps teams reason through UX, map edge cases, find missing states, review design decisions, and generate high-fidelity prototypes that respect your design system and existing patterns.

The platform captures product context through live product recordings, Figma files, PRDs, research documents, code, and analytics. It performs UX reasoning by asking clarifying questions, finding hidden edge cases, mapping flows, and comparing against proven patterns. It produces artifacts like user flows, edge case maps, UX reviews, test scenarios, and design-system-aware screens ready for handoff to Figma.

Figr works alongside existing design and product workflows, reducing rework and accelerating the time from requirements to validated design direction. It supports both product managers and designers, enabling faster alignment and more thorough product thinking before implementation.

Typeset features

  • Visual Context Graph - a living map of how your product works
  • Context Pod - reusable memory for product context
  • Figma Sync - move work in and out of Figma cleanly
  • Design System Intelligence - designs that respect components and tokens
  • UX Reasoning - thinks through UX before designing
  • Live Product Capture - screen recording analysis
  • AI high-fidelity prototype generation
  • Real-time collaboration with comments
  • Export to Figma, React, and code formats

Pricing

Free plan with 10 monthly credits, 3 canvases, 1 Context Pod, and 200MB storage. Starter: $32/month (billed yearly) or $39/month (billed monthly) for 200 monthly credits, unlimited canvases, 1 full-access seat, 3 Context Pods, and 1GB storage per pod. Max: $124/month (yearly) or $149/month (monthly)

See Figr's full pricing (opens in a new tab)

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Questions and answers

What is Figr?

Figr is product-aware AI design software that uses your screens, specs, docs, analytics, and design system to create UX reviews, flows, edge cases, prototypes, and designs that fit your product.

How is Figr different from other AI design tools?

Most tools jump from prompt to screen. Figr learns your product first, then helps you brainstorm, wireframe, map flows, review UX, and design on top of existing context.

How do credits work?

Credits are fractional and represent design effort. A quick brainstorm or flow diagram costs 0.75–1 credit. A design review costs 2–3 credits. A mobile screen costs 4–5 credits. A full web page costs 5–6 credits.

Is Figr an AI UI generator?

Figr can generate UI, but that is not the whole point. Figr is built around product context and UX reasoning first, so the output is grounded in your existing product, flows, design system, and constraints.

Does Figr replace Figma?

No. Figr is designed to work around the Figma workflow, not replace it. Use Figr to understand product context, reason through UX, and create Figma-ready starting points your team can refine.

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