Markovo vs html.now

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Markovo compared with html.now
Detail	Markovo	html.now
What it does	File to Markdown converter for AI, API, CLI, and MCP	REST API for programmatic HTML document and image conversion
Stage	Not given	Not given
Founded	Not given	Not given
Based in	Not given	Not given
Pricing model	Freemium	Freemium
Pricing	Free: $0/month with 25 Credits/month. Starter: $3.99/month with 200 Credits/month. Pro: $7.99/month with 500 Credits/month. Credit packs: 100 Credits for $3.99, 300 Credits for $9.99, 800 Credits for $23.99, valid 365 days. Conversion rates: Digital page 0.1 Credit, OCR page 0.5 Credit, media 0.5 Cr	Free tier (10 conversions/day, 10 MB files), Free Account (20 conversions/day, 50 MB files), Premium (€9.99/mo or €95.99/year: unlimited conversions, 200 MB files, REST API 60 req/min), Premium Plus (€29.99/mo or €287.99/year: 1 GB files, 500 req/min API). API credits: 1,000 credits $12.00 one-off o
Key features	Convert PDF, DOCX, PPTX, XLSX, CSV, images, audio, video, URLs, EPUB, Notion exports Web interface, REST API, CLI, and MCP server access OCR support for scanned text and images Formula detection rendered as LaTeX Source maps and quality reports for auditing File retention by plan tier	Asynchronous conversion with submit, poll, download workflow API key authentication with rate limits and monthly quotas Credit-based pricing with no overage charges Support for multiple file formats including PDF, images, and spreadsheets Usage tracking endpoint to monitor allowance and consumption No SDK required, simple HTTP requests with any client Batch processing and file management Webhooks and batch API on Premium Plus White-label option to remove branding from outputs
What makes it different	Reviewable bundles with checksummed manifests and quality evidence Page-aware routing for digital text, tables, formulas, and scans Single account across Web, API, CLI, and MCP surfaces Unified Credit system across all conversion methods	No installation or configuration required beyond an API key No overage charges or surprise bills for quota overages Fast conversions completing in under a second for most formats Premium users get unlimited API access with no credit cost One-time purchase credits never expire versus subscription options
Community votes	0	0
DR (Domain Rating by Ahrefs)	12 −1 (down) since last check	21 no change since last check
Trust Flow (Majestic)	5	11
Citation Flow (Majestic)	26	10
Referring domains (Majestic)	37	4

5 details filled in for both companies.

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