| What it does | Free marketing calculators for ROI, ROAS, customer lifetime value and profitability metrics
| Free home maintenance tools and guides for homeowners
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| Stage | Established
| Startup
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| Founded | 2018
| 2025
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| Based in | CH
| CA
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| Pricing model | Free
| Free
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| Pricing | Not given
| Not given
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| Key features | - 40 marketing calculators across 7 topics
- Google Ads click price study for 38 industries
- Local browser calculation with no data transmission
- 24 knowledge articles and 37-term glossary
- Support for EUR, CHF and USD currencies
- Metrics linked across calculators for integrated analysis
| - Appliance age decoder for refrigerators, washers, dryers, dishwashers, disposals, water heaters, and furnaces
- Home maintenance budget calculator to estimate annual upkeep costs
- HVAC filter size finder with MERV rating guidance
- Repair vs replace calculator comparing costs and remaining lifespan
- Appliance-specific serial number location guides
- Comparison guides for major home systems
- Appliance lifespan and replacement cost database
- Blog with home maintenance guides and research findings
- Original research data from anonymized appliance-lookup information
- Support for major appliance brands including GE, Whirlpool, Samsung, LG, Frigidaire, and Bosch
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| What makes it different | - Avoids inflated benchmarks; provides honest assessments for decision-making
- Regional focus on DACH countries with specific data
| - Free access with no account required or paywalls
- Serial decoders cross-checked against manufacturer data
- Content dated and sourced from trusted organizations like NAHB, NFPA, DOE, EPA, ASHI, and NAR
- Practical, calm, non-fear-based approach to home maintenance
- Original research published from own appliance-lookup data
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 2 ● no change since last check | 7 ● no change since last check |
| Trust Flow (Majestic) | 0 | 4 |
| Citation Flow (Majestic) | 24 | 21 |
| Referring domains (Majestic) | 67 | 7 |