| What it does | Free ecommerce calculators for profit margin, CAC, LTV, pricing, Shopify fees, and more
| Free personality quizzes with honest results about archetypes
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| Stage | Not given
| Startup
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| Founded | Not given
| 2025
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| Based in | Not given
| LT
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| Pricing model | Free
| Freemium
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| Pricing | Not given
| Not given
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| Key features | - Profit Margin Calculator to calculate profit after all costs and fees
- CAC Calculator to measure customer acquisition cost
- LTV Calculator to understand customer lifetime value and LTV:CAC ratio
- Pricing Calculator to work backwards from target margin to set price
- Shopify Fees Calculator showing exact fees across all plans and payment methods
- Refund Impact Calculator to quantify profit erosion from refunds
- Ad Metrics Calculator for ROAS, CPC, CTR, and cost per conversion
- Product Viability Calculator with YES/MAYBE/NO verdict
- Support for multiple currencies including USD, EUR, GBP, and CZK
| - 70-statement archetype quiz
- 12 archetype profiles
- Free result with short description
- Optional paid full score breakdown
- Public archetype library guides
- Female and male archetype variants
- Moral alignment and witch quizzes
- Shareable result pages with encoded answers
- No email required for basic result
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| What makes it different | - Completely free with no premium tiers, feature locks, or trial periods
- No account creation required, no data stored on servers
- Formulas follow standard ecommerce accounting with Shopify fees kept up to date
- Works for any ecommerce platform with manual fee fields for Amazon, Etsy, WooCommerce, TikTok Shop
- No signup requirement or data tracking beyond basic anonymous analytics
| - Honest self-reflection approach showing both strengths and shadow sides
- Carefully built quizzes with weighted scoring
- Not clinical diagnosis, for self-reflection and creative use
- Modern 12-archetype framework with transparent methodology
- 30-day money-back guarantee on paid products
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 5 ● no change since last check | 4 ▲ +1 (up) since last check |
| Trust Flow (Majestic) | 3 | 21 |
| Citation Flow (Majestic) | 15 | 15 |
| Referring domains (Majestic) | 14 | 16 |