| What it does | AI user research platform that runs synthetic user interviews and returns a full report in under 30 minutes
| Brainstorm by instinct
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| Stage | Not given
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| Founded | Not given
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| Pricing model | Freemium
| Free
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| Pricing | Free trial: 1,000 credits (around 2 studies) for 14 days, no credit card required. Starter: $79/month with 3,000 credits per month (around 7 studies) plus 1,200 bonus credits during launch period. Pro: $199/month with 7,000 credits per month (around 17 studies) plus 2,800 bonus credits during launch
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| Key features | - Synthetic persona interviews with Big Five personality model and 30 personality facets
- Stance Diversity Engine with champions, pragmatists, skeptics, blockers, and observers
- Hypothesis-blind interviews to prevent yes-man answers
- Six-Stage Synthesis with adversarial review
- Evidence chains and confidence scores
- White-label report export for Pro plan
- Talk to Research follow-up queries
- Live calls with personas
| - Adjustable word generation distance from close to home to makes you reach
- Dig into words by clicking to generate six new words radiating from that one
- Change your question mid-session and reword it with your kept and sparked words
- Taste the stew to see your question rewritten with your choices highlighted
- Ask for ideas that arrive as cards built from your kept and sparked choices
- Turn ideas over to find analogies from different fields
- Get a shortlist of naming candidates or a developed prompt as your finish
- Email your finished brief or shortlist as a one-pager document
- Swipe gestures on phone: left keeps, up sparks, right drops
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| What makes it different | - 86% accuracy validated against Baymard Institute and Nielsen Norman Group across 46 studies
- Complete research report in under 30 minutes instead of 4-8 weeks
- No recruitment, scheduling, or participant incentives required
- Personas calibrated across 93 countries with cultural differences
| - Recognition is easier than production: react to words instead of articulating ideas from scratch
- Spark steers the generation hardest and is the most powerful control in the app
- Your preferences are demonstrated through actions, not just declared
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 50 ▲ +1 (up) since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 11 | 0 |
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| Citation Flow (Majestic) | 39 | 14 |
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| Referring domains (Majestic) | 514 | 2 |
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